Media & Entertainment Turns to the Cloud to Transform Business

Forget for a minute the glitz and glamor of the silver screen. At the end of the day, media professionals face the same set of challenges as do their counterparts in any other industry. They are tasked with managing a wealth of archival data that grows larger with each coming season, and must be ready for the market shifts that their fast-paced sector demands. Just like their peers in the enterprise world, they too are seeing the cloud as a way to scale the incoming flood of data they need to preserve and manage, as well as the backlog behind them. Here are three ways Wasabi’s media & entertainment customers have leveraged the cloud to supercharge their business and stay ahead of the curve.

PCEN Media Applies Scale Thinking to Content Archiving

PCEN Media is a global entertainment company focused on broadcast production, distribution, and licensing. Its subsidiary, MYTVTOGO, runs over 80 different networks streaming 24/7 through major OTT platforms like iOS, Android, Roku, and Smart TV. More than 100 million viewers in over 150 countries enjoy MYTVTOGO on a monthly basis. With business growth in mind, PCEN needed an easy-to-scale storage solution to archive programming from 44 linear channels as well as their library of Video on Demand (VOD) content. With plans to further expand their lineup of networks, PCEN chose Wasabi as their destination for their active archival storage. To date, PCEN has moved about 4.5 million files into the cloud using the Komprise-Wasabi solution. In the first three years, the company estimates a savings of over $45,000 in annual storage costs—a figure which will only grow as more content is ingested.

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Ryan Media Delivers in Record Time Using Trio of Cloud Solutions

Ryan Media, a small full-service video production company based in Connecticut, was approached by two major brands, one a major American sports league and the other one of the world’s largest retailers, to create a 30-minute video for an annual employee meeting. The video was to feature interviews with athletes who spoke natively in English, Spanish, Korean and were located across the country. Normally this would pose no challenge to the experienced Ryan Media team, but their deadline was tight—only 21 days from conception to completion—and the pandemic had severely limited their ability to travel and coordinate their production efforts. Ryan dispatched multiple videography crews to collect footage, which was then uploaded to Wasabi via LucidLink Filespaces. Immediately, editing crews got to work, pulling files directly from the cloud and into their Adobe Premiere timelines. With the Adobe-LucidLink-Wasabi workflow in place, the Ryan Media team was able to meet their deadline and broke their own speed record for a project of this magnitude.

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Legendary Pictures Cuts Storage Costs, Streamlines Media Management, and Supercharges Production

Legendary Pictures (The Dark Knight, Godzilla vs. Kong, Dune) is a leading Hollywood film studio with worldwide box-office grosses totaling over $17 billion. The company was running into a data sprawl problem: much of their content was kept on premises, the rest spread across a number of cloud services. Their owned storage hardware was aging, and their entire system was growing inefficient and expensive. Then came the pandemic. Legendary used Wasabi hot cloud storage to consolidate their data and offload expensive Tier 1, on-premise storage while still retaining rapid access to their files. They also migrated content from other cloud storage services that proved to be too expensive once all the egress fees, retrieval requests, and API charges were tallied up. Storing data with Wasabi gives the Legendary team improved remote access and allows them to better collaborate over distance, including the ability to edit directly from the cloud with Wasabi’s integration with Adobe Premiere.

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